ABOUT

CHALLENGE: Retailing goods from food to fashion and white goods to sporting equipment, the Junction brand was overstretched

INSIGHT: Research showed consumers were more likely to engage with the brand if the shopping experience was family inclusive

SOLUTION: Present the brand as a social opportunity – the principle 'Meet at the Junction' articulates the opportunity for shoppers to 'meet' style, cooking, DIY and sports experts instore and also present the coming together of diverse products as a benefit

RESULT: What was previously seen as a brand obstacle was embraced as an attribute