ABOUT

Helpthemove stands at the forefront of utility management, facilitating seamless services within the lettings, social housing and build-to-rent sectors.

The challenge:
With an expansive growth trajectory, Helpthemove needed more than a visual makeover. To encapsulate its forward-thinking ethos Helpthemove required a strategic repositioning and brand refresh that would resonate across its diverse customer base, ensuring the brand’s future relevance and enhancing its market presence.

Our extraordinary thinking:
Our strategy delved beyond surface-level aesthetics to forge a brand essence with enduring impact. We developed a singular thought that could sit at the heart of Helpthemove’s brand – No Compromise.

We created a brand refresh and supporting tone of voice pillars that positioned the brand as Committed, Emphatic, Purposeful and Energised leaders in the sector.

The Solution:
Brand Strategy
Market research and analysis
Brand positioning
Creative asset development
Website design & build
Content marketing
PR
Social media

Delivered:
-Revitalised brand positioning, cementing Helpthemove’s forward-thinking ethos


-A refreshed brand identity with a unique colour palette and custom iconography, establishing a visual language across print and digital assets


-A comprehensive website overhaul, enhancing both user experience and lead generation capabilities

-An engaging content marketing strategy that drove clicks


-A thought-leadership PR campaign that raised awareness and positioned the brand as synonymous with innovation and customer-centric service in the utility management sector


-A targeted social media strategy that created cut-through