ABOUT

I was free to decide what avenue I wished to take regarding the style of the brand and the influence behind it. I decided to research into the hip-hop industry and came across many rap-artists wearing Jesus-Pieces ( A golden/platinum chain with a large pendant of Jesus' face on ) I noticed that the assumption was the more money you spend on your belief, the more faithful you are. So I chose to go with an Armani-Inspired brand that associates class with faith, that could appeal to many people regardless of their religion.