ABOUT

Please note this was a university project for my final major project.
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Dudley zoo opened to the public on 18th May 1937 , the 40 acre site is located within the grounds of Dudley Castle. A team of modernist architects designed the zoo using reinforced concrete creating a revolutionary new design of building, Tectons. With over 200 species of animals the zoo is linked to international conservation and breeding programmes and has received many awards.


'You are required to produce a full rebrand for the zoo. This will include a revised corporate identity, a logo which includes some aspects of modernist design, printed materials, digital materials and signage. You must maintain a consistent brand identity when transferring across different mediums and platforms.'