ABOUT

Crofty Cola is a new and unique soft drink, what makes it different is that it has four unique flavours, it is healthier, and it uses quality ingredients. The bottle will be made from glass and the design will be printed onto the glass; making it traditional and eco friendly. The colour scheme is simple to clearly show the flavour and quality of the product. Crofty Cola will appeal to both parents and kids; parents will prefer the healthy alternative to existing cola brands, and kids will like the new flavours. Because of Crofty Cola’s retro styling and looking more like an adult drink, it would appeal to designated drivers because they would feel like they are fitting in with their friends drinking alcohol. Wetherspoons would be an ideal client for Crofty Cola; it is a family owned business, it is known for its quality food and drink, and their unique premises. To create brand awareness for Crofty Cola there will be a poster campaign with a free drink offer; the only thing people have to do is scan the QR code on the posters with their phone to get an e-voucher.