ABOUT

The Brief –
Funded by Haleon, The Waste and Resources Action programme (WRAP) wanted to create an interactive case study titled ‘Revolutionising Recycling: The Journey of Toothpaste Tubes’. They wanted the case study to convey the opportunities and value that could be achieved through recovering (for household recycling) complex materials found in oral health (toothpaste tubes), over the counter pharmaceutical and cosmetic products.

WRAP had recently gone through a rebrand to their identity, so the case study was the first time we had used the new branding. They also wanted a suite of social media assets that outlined the case study and key messages from it.

Concept –
‘Revolutionising Recycling: The Journey of Toothpaste Tubes’ aims to provide guidance to pharmaceutical brands who have a consumer healthcare care portfolio and the cosmetics industry. It is a fully interactive pdf document that allows you to easily navigate throughout the document.

WRAP had only recently launched their design rebrand, so we used the new guidelines to develop the case study and social assets and collaborated with them to ensure everything was accurate and aligned with their vision.

Execution –
We created a full case study in the brand new brand identity, that included a mix of images, iconography and infographics to represent data, the final digital documents containing interactive elements and interactive links.

Results –
Both the case study and social media assets have been completed and are in active use by the client.