ABOUT

McDonald’s is one of the most recognizable and consistent brands in the world. But everywhere you go, from major cities to small towns, you’ll find signs directing you to the nearest McDonald’s that are surprisingly inconsistent. Our objective was to unify the design of these signs to be used anywhere.

MADEIT CREDITS

  • McDonald's CanadaClient
  • Antoinette BenoitChief Marketing Officer & SVP
  • Corey WayDesigner
  • CossetteGlobal Chief Creative Officer
  • Craig McIntoshCreative Director
  • David ThérouxArt Director
  • Graham WasherSenior Production Artist
  • Guy MooreCreative Director
  • Hope BagozziMarketing Officer
  • Jammie OgleManaging Director
  • Jonathan LawAssociate Director of Strategy
  • Jordan HamerCopywriter
  • Kathy McGuireSVP, Managing Director
  • Megan SmithAccount Coordinator
  • Nicole BakkerAccount Director
  • Philippe BrassardCopywriter
  • Raquel MullenStudio Director
  • Solange BernardSenior Manager, Advertising, Media & Partnership
  • Spencer DingleArt Director
  • Trevor GauthierSenior Retoucher
  • Valerie MascarinAccount Executive
  • * Cannes Lions Winners 2018
  • * Oleg PortnoySenior Designer
  • * Chuck CoolenSenior Marketing Manager
  • * Andrew MumfordRegional Marketing Supervisor
  • * Geoff WiltonGroup Account Director
  • * Peter IgnaziGlobal Chief Creative Officer
  • * Jaimes ZentilCreative Director

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