Jaime Steiger Creative Director

ABOUT

Dedica partnered with The Coca-Cola Company leadership to create the 2024 McDonald's Worldwide Conference experience. Our goal was to immerse visitors into a total sensorial, yet educational space. We did this by using vibrant visuals, dynamic videos, cutting-edge branded content, refreshing beverages, and unforgettable moments.

At the core of our creative was a vibrant gradient, celebrating every brand within the The Coca-Cola Company portfolio. This mesmerizing gradient, intertwined with 3D transparent bubbles, propelled visitors into a futuristic world where limitless possibilities await. They were able to dive into distinct sections of the booth to discover how The Coca-Cola Company pioneers the forefront of innovation and technology, pushing boundaries and redefining what's possible for its partners.

To experience the pinnacle of immersion at the McDonald's x Coca-Cola Worldwide Conference booth, visitors could step into the fully reflective tunnel nestled at its heart. Here, guests are enveloped in liquid refreshment and cutting-edge branded content, creating an unforgettable experience.

MADEIT CREDITS

  • The Coca-Cola CompanyClient
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