ABOUT

Coca-Cola Freestyle has an impressive fleet of dispensers with advanced functionalities, recognized as the most sophisticated in their class. Dedica was tasked with creating a sizzle reel that showcased the entire fleet as well as the national and customer promotions crafted by Dedica for the brand.

To highlight the dispensers, we built them in a 3D format to reveal their true perfection. This approach elevates their presentation to an unprecedented level while maintaining the brand's distinct visual tone. Each dispenser is introduced in a dimly lit environment, with a wave of red light symbolizing liquid light that floods the space before transitioning to brightness. The camera then explores each machine, delving into its unique features and functionalities.

Heroic liquid video footage is intertwined to provide context for the dispensers' capabilities, delivering a heightened sense of refreshment and drama. This footage was created in collaboration with Director, Martin Wonnacott, of Cake Factory.

The 3D dispenser work, liquid footage, and brand promotions extend beyond this sizzle reel, serving as core brand content leveraged by both the brand teams and their customers.