ABOUT

At Team Sky, two of our key brand strategies were based around technical innovation and becoming the world’s ‘most loved’ sports team. Perhaps the best example of an innovation initiative was when we worked in collaboration with Jaguar to make Chris Froome the first person to ever cycle from England to France.

This ground-breaking achievement involved months of planning, and as Team Sky’s lead on the project, I worked on its inception, production and eventual promotion. The campaign was a massive success, achieving worldwide coverage and racking up over 1 million views in total online. It remains the campaign I’m most proud to have been involved with.