ABOUT

To assist with the production of Jaguar's all new F-PACE pre-sales brochure.

My primary role was typographical and layout adjustments for specific markets.

For example, a particular engine may not be available in a particular country. Therefore, imagery and paragraphs of text that relate to that engine would have to be deleted, resulting in a revised page layout. Any revised page layout would then be presented to the creative director for approval.

Also, I would oversee language conversions. The main consideration here was making sure that the brochure text was presentable after translation. Languages which feature long words sometimes made this a tricky exercise!

Finally, I would make sure that the brochure was correctly formatted for print. This involved quite an extensive list of technical considerations.