I'm a London-based freelance writer who's worked both in-house and agency side in journalism, marketing and communications.
Owing to a journalistic background and training, I choose words that tell fluent, timely stories for brands, digital and print publications. Over the last four years, I've focused heavily on digital journalism, brand development and content creation, writing for brands including Decorex International, Sleep + Eat, kbb, Cannes Lions, Metro, YMCA, NHS Midlands and City News.
I've covered interior design, architecture, hospitality, culture, travel, social trends and current affairs across an array of platforms and media. They include print and digital features, trend reports, blogs, email, newsletters, video script, web and social copy, packaging, print and digital advertising and sub-editing. I'm also a contributor to travel publication Silent Blooms.
In my view, the best stories transcend the written word and conjure their own world entirely. I take an art directorial approach to each piece of writing, carefully marrying words and imagery to capture the essence of a story.