ABOUT

Courvoiser developed 'Le Nez De Courvoiser' - the nose of Courvoiser. A new sensory education
concept, a range of aromas was developed for each of the cognacs & music was composed for each. They wanted to bring these elements to life visualy and I was breifed to create an above the line key visual & customer engagement ideas that would also be effective at retailI. I designed a rich luxurious visual with coloured smoke & key flavours. Very product focused yet simple and quick for the customer to understand. I developed this into retail engagements with elegant looking aroma flutes through which the customer could experience the aromas alongside tasting. the touch points could also have built in headphones and eye mask for a fully emersive sensory experience. This campaign has been very effective in retail and so successful it is still being used in its 6th year. which is very unusual as most promotions I have worked on in travel retail only last a season or two years at the most.