Jacques Krzepkowski
Art Director
ABOUT
What if buying a new car was as simple – and as entertaining – as shopping online?
BMW's redesigned Build Your Own (BYO) takes the concept of the online car configurator to a new level of personalization, intelligence, and fun. An immersive design studio and data-driven recommendations turn the stressful task of choosing body styles and options into an all-around engaging experience, building customer confidence in the brand and in themselves before heading into the dealership.
In short – it's an online experience befitting the Ultimate Driving Machine™.
MADEIT CREDITS
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BMWClient
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Brian HerseySenior Front-End Developer -
Christopher HurbsSenior Designer -
David EverlyAssociate Creative Director -
Geoff RoeckerAssociate Creative Director -
Hong VuCopywriter -
Jana SwierczynskiSenior Producer -
Jon MokGroup User Experience Director -
Mark MulveyStrategy Director -
Michael HejjaSenior Developer -
Mike LanyonVP, Technology -
Nigel DennisSenior Designer -
Raisa SerranoSenior Designer -
Samantha StringfellowVP, Client Partner -
Critical Mass -
Aarti PatelSenior Front End Engineer -
Jacques KrzepkowskiSenior Art Director -
Andrea LennonEVP, Managing Director -
Mike LanyonVP, Technology -
Evan JonesExecutive Creative Director -
Darryl BraunmillerEVP, General Manager -
Chris BurkeDirector, Technology -
Alissa HansenChief Production Officer -
Itir DumluSenior Project Manager -
Natalie ChristensenProduct Designer
