ABOUT

The client presented me with the following brief: “make it look Victorian-Americana-Hipster-ish; but with cows”. The product was completely new and unique, so I had almost no frame of reference for what would work.

One of the more challenging briefs I have had, I must say. However, in two rounds of revisions, I had (in the client’s words) “nailed the look perfectly”. Over the next few weeks, we refined the branding and moved on to create copy, print, packaging and P.O.S. for a range of eight unique flavours - created with the aim of selling to the growing Craft Alehouse market.