ABOUT

As Project Lead of the Cerium production, I created a visual style to dramatically introduce the collection.
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The general idea went through many phases of development. With timescales and budget moving around a lot, I created several ideas that factored these elements whilst maintaining direct links to the properties of cerium. Idea’s ranged from a Phoenix rising from the ashes, to tie in with the rebirth of a popular colour-way and how Cerium is used; to a 3D animation of a cube, cracked from the top, with a pushchair emerging from the centre. Gathering quotes from production companies and animation studios to estimate which concept would best suite the businesses needs.