ABOUT

In the spring of 2023, Surrey CCC needed a bold, disruptive and engaging marketing campaign to launch their 2023 T20 season.

Two Circles delivered 'Hits Different'. A 360 campaign that hit new family demographics and increased ticket sales through diverse social content, and new social identity, out of home advertising and dynamic big screen content

The "Hits Different" T20 campaign focused on creating a distinctive and memorable experience for fans. The campaign emphasised the unique atmosphere and excitement of T20 matches at The Kia Oval, leveraging vibrant visuals, engaging social media content, and fan-centric activities. It highlighted the thrill and unpredictability of T20 cricket, while also showcasing the talent and dynamism of Surrey's players. The campaign integrated various marketing channels to boost attendance, enhance fan engagement, and strengthen the club's brand presence.