Jack Westgarth Studio Director

ABOUT

How does one of the oldest, most traditional sporting events in the world reach out and appeal to its next generation of fans without losing its traditional authenticity that made it so iconic?

Introducing Blade & Bounce. Brand new, original IP owned by The Wimbledon Championships, in the shape of two friends: a mischievous blade of grass and a curious tennis ball.

Establishing an audience on YouTube thanks to a unique partnership with YouTube Kids, Blade & Bounce have so far spanned nine episodes with over one million views from a modest budget.

MADEIT CREDITS

Who pooled - Blade & Bounce