Rebrand Roundup: Wolves, spices, ciders, flags and other stories

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SomeOne – Wolverhampton Wanderers

Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun Group, according to the studio, a Chinese organisation who took over the club in 2016. SomeOne’s brief was also to encompass the Wolverhampton Wanderers FC’s past as a founding member and champion of the English Football League, which started in 1888, while giving the club a “new distinctive personality,


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