Rebrand Roundup: The art of language, beautiful spaces, Insta novels and other stories

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Baxter and Bailey – AGL


Baxter and Bailey has rebranded coaching and communications agency AGL, which writes speeches and manages the public reputations of influential people such as politicians, prime ministers and royalty. Baxter and Bailey has given AGL a new identity, which focuses on the art of language and celebrates grammar and typography as something “beautiful.” The new logo features the brand name set in black, lowercase serif typeface Monday, which was designed by type foundry A2. This core typeface is used heavily throughout all communications, with the


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