D&AD Brief: Reimagine our relationship with the BBC using new and emerging technology.
The BBC have given me the challenge to come up with a concept for a brand new way to interact with the BBC Brand. I have assessed using my research that the Millennial demographic would be best suited for this brief as they are already using smartphones in their daily lives. Additionally the Millennial demographic are switching off from traditional media and moving instead to engaging on social media platforms and being involved in the latest technologies. This brief I am to bring exposure to the BBC brand through games and social media engagement, this will encourage the Millennial demographic to start watching and listening to BBC’s programming.