ABOUT

Create an activation to drive traffic towards a convention stand and to make people aware of Soccerex Global Convention’s move to Manchester & capture delegate data.

So I designed a ticket looking like a boarding pass to be given out to delegates. Delegate would have to come 'check-in' at the stand to be in for a chance to win 2 vip flights to London.

Later the event was cancelled, but instead of scrapping the idea, i turned it into an online mail campaign!