ABOUT

We were appointed as one of the lead global agencies for Icelandair in July 2014 for the development and activation of strategic and creative platform ideas for their Stopover service. Icelandair is the only airline originating from Iceland, giving it a unique Icelandic offering, both in its geographical position and its character. It is a transatlantic airline connecting 27 gateways in Europe with 16 gateways in North America, through Iceland as a hub. It traces its routes to 1937 when the fledging airline was founded on the north coast of Iceland.

We launched Stopover Buddy, a free service, which allowed transatlantic passengers to request a Buddy as a host for one day. But not just any Buddy, we kept Icelandair at the heart. We knew that Icelandair employees are friendly, passionate individuals with unique hobbies and interests, so who better to help you make the most of your time and help you save money on your Icelandair Stopover?