ABOUT
Ctrl AI needed help converting their initial brand ideas into fully worked-up Guidelines, Assets and robust working templates that could be used by anyone in the company.
Working from a few presentation decks and a png of their logo, I liaised with their CMO to establish what assets were needed and to drill down into which existing assets worked best, as well as prioritising which tasks needed completing first to ensure they could respond to ongoing enquiries.
Together, we established a a suite of logos and favicons, an accessible font and colour scheme that could be used across collateral, a brand guidance document with supporting documentation in Excel, and finally templates in PowerPoint and Word.
The project also included training for the team in the most effective use of the templates and other collateral.
The project was completed on time, and to budget. Feedback from the client, during and after completion of the project has been extremely positive. Please see below, recommendation from the client on LinkedIn:
'Working with Jackie on our brand templates and event collateral was a pleasure.
She took our vision for Word and PowerPoint templates and brought real clarity
and polish to them - they're now core assets we use across the company.
What stood out was her attention to detail and her willingness to iterate. She
understood that these templates needed to be both beautiful and practical and
she nailed that balance. The event stand design was crisp, professional and came
together seamlessly.
If you're looking for a designer who cares about getting it right and communicates
throughout the process, Jackie's your person. Highly recommend.'

Back to Branding support for Agentic AI Firm project