ABOUT

Fashion and function combined.

Fade clothing uses photochromic inks that react to UV rays, the patterns on the clothing will start to fade over a period of two hours, this is to remind users when to reapply suncream and take a break in the shade. The patterns on the clothing will then start to reappear and the cycle starts again. Fade aims to actively lower the rates of sunburn by reminding users to constantly take breaks and reapply suncream when necessary.