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The 'Register to Vote' movement was done to amplify the importance of a Students vote in the UK. the current political situation during this time was uncertain and unpredictable.

A huge challenge for this project was for the branding to show no bias connotations. By using a neutral pink colour it does not associate with any other political parties (Blue being the Conservative party and Red being the Labour Party)

The branding was seen all over campus during the General Election. The Union handed out free coffees with the brand identity and it was also seen on boards and screens all over the university.

The small campaign came with success as students had the ability to converse with the Union about voting and it’s importance. Luckily polling stations were only a few minutes walk from us and so we were able to direct all students interested in voting.