Buyer Account

As Director of Localization at CrunchLabs, I lead the global strategy, operations, and technology that enable Mark Rober's content and educational experiences to reach audiences around the world. I oversee the localization of content across 50+ languages, driving the adaptation of videos, digital products, and learning experiences for millions of international viewers.

My role combines localization leadership, product development, and operational scale. I created and lead RoberLabs, CrunchLabs' proprietary localization platform, which has transformed how multilingual content is produced, reducing turnaround times from weeks to days while significantly expanding language coverage and lowering costs. Working across content, engineering, operations, and creative teams, I develop scalable systems that balance human expertise with emerging AI technologies.

My focus is ensuring that science, engineering, and educational content remains culturally relevant, engaging, and accessible to audiences everywhere, helping CrunchLabs and Mark Rober connect with a truly global community.