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"The ‘Prime changes everything’ campaign takes well known stories or moments in history and reimagines them for the better. The protagonists use the benefits of a Prime membership to overcome obstacles and reclaim their narrative.

We took a diverse series of characters: Medusa, Cleopatra, Napoleon and Rapunzel, and demonstrated how Prime could help them take control of their own destiny - whether that meant becoming a benevolent leader, stand-up comedian, or hairdressing extraordinaire."