ABOUT

One of my final-year projects was a branding project, based upon the title/theme "Best Kept Secret".

I developed the concept of home-grown food, and healthy lifestyle, as the best kept secret that I would promote. I wanted to create a product that would encourage children to enjoy gardening, growing their own fruit and veg, and eating healthy food. This led to the creation of Sprout's Gardening Club, a gardening subscription box for 6-8 year olds.

The project was branding-focused, but given more time I feel I would have enjoyed developing the product itself and giving my character Sprout a bigger role in my work.