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Challenge
Fresh off of their recent rebrand, Apex One's first step to delivering a 360 offering to motorsport fanatics sat in the form of launching a brand new racing series. Partnering with iconic names like Creventic Motorsport and Michellin Tyres, they needed a look and feel which punched it's place into the minds and hearts of motorsport fans across the globe.

Solution
Built as a unique extension of the Apex One hero brand look, Apex One Endurance is the first of Apex One's 'RACE' offerings. To launch the series, we created a visual approach that would come to live across all touch points of the series. From merchandise, to email communications with teams and drivers, to ATL promotions for the event - it carried it's own distinct look & feel, anchored in the importance of enduring focus and attention to detail, synonymous with the top tier of Endurance Racing.