ABOUT

LazyTown is entertainment for children and the whole family, dedicated to promoting positive lifestyles for children. LazyTown inspires children all around the world to eat well and stay active by providing them with entertainment that is inspiring, creative, fun and energetic.

Ixonos and LazyTown have collaborated to devise and launch a pay-to-download version of AirShip Challenge. Our starting point was to make use of the graphically rich nature of LazyTown brand assets. Lazy Town has a very distinct brand footprint and our aim was to stay as true to this as possible, so that kids can immediately recognise and associate with it. Our challenge was to create a game that carried the Lazy Town brand message and met the needs of the target audience.

The show itself has a combination of puppets and real life characters and the backdrops of the town’s architecture is extremely vivid in colour and has a ‘curvy’ and rounded quality, making it look inviting and fun to be in.