ABOUT

An all digital video news & current events channel from the Al Jazeera Media Network, one of the most trusted and respected news outlets in the world.

AJ+ aimed to launch as an all-digital news outlet for the ‘constantly connected’ Generation C. To do this, they needed to authentically an engage audience who consume their news digitally, contributing and sharing stories by default.

We worked in close collaboration with the AJ+ team helping them to define a sustainable business model on based on content dependent monetisation. We then designed, developed and deployed the AJ+ app on tight timescale with a hard deadline.

AJ+ launched in summer 2014. As of October 2015, AJ+ is an award-winning service that’s gained over 1.1 billion video views, 1.1 million Facebook fans, 118k Twitter followers and 140k YouTube subscribers.