ABOUT

Logo design and Visual Identity
Client: Universiteitskoor Maastricht

Reference:
The inspiration for the university choir’s logo were elements used in music notes. the name is underlined by bar line and double “o” resemble of the whole note. It was important to keep the modern and young character of this student lead organization but to give it also a prestigious character, to minimalize the number of students resigning and not taking this organization seriously.

Scope of work:
Determinate design brief and client’s expectations, 2 logo proposals, the final version of the logo, brand colors, typography, brand elements, brand book.