ABOUT

As one of the largest FMCG companies in the Balcan region Atlantic Grupa wanted to start a CSR project that would support youth from all the countries where it is present.

So we created Atlantic Grupa “The Big Stage" as a long term platform that any Atlantic brand can use to initiate activations supporting art and culture.

The platform was introduced at one of the biggest film festivals in the region - Sarajevo Film Festival. Through a 360 campaign we invited artists and designers to the platform to redesign one of our biggest brand assets - Grand Kafa Coffee mug, into a special, festival edition. All works were showcased and promoted on the platform. The best were displayed at the festival as a limited edition series. Giving aspiring artists a stage like they never had before.