ABOUT

Brief:
Create branding and identity for Geneva conference on the development and impact of Artificial Intelligence on humanity.
Idea:
Instead of trying to create a design concept for the identity ourselves we decided to take the easy way out, and ask AI to draw how it sees itself!
Execution:
Using the Midjourney application we gave careful intput of the themes and questions of the conference, and got Artificial Intelligence to create drawings of how it sees Artificial Intelligence. From the drawings it gave us we created a series of key visuals that we used to develop the identity, social media campaign, and print materials for the conference.
Result:
The origin of the visual identity itself became intristically built into the theme of the conference, becoming a debate subject itself.
So much so that we were invited to join the conference and hold a lecture on the creation of the branding and impact of AI on creativity.