ABOUT

Concept
Static Meta ad creatives for a Canadian D2C home equity loan company. The goal was to make homeowners trust the offer and click apply.

Execution
Researched competitors in the Facebook Ad Library and studied which ads perform best. Created 12+ distinct concepts around low monthly payments, easy approval and financial relief. Started with the brand colors and logo, then ran other color tests. Every ad includes the legal disclaimer to follow Meta ad rules.

Results
Winning concepts were refined with the client's feedback and test results. Delivered in Figma as 1:1 feed posts and 9:16 Stories, ready for Facebook and Instagram.