Ivan Mayes Global Chief Technology Officer

ABOUT

Everyone is familiar with the trope that ice cream can fix a broken heart. Can ice cream cure every break up? When Mexico lost the 2021 Gold Cup Final against their biggest rival, the USA, the entire nation's heart broke at the same time, Elena's decided to step in. The brand launched a special edition one-litre tub for heartbroken fans, which was divided into the five emotional stages of football grief to help Mexican fans through every step of the way.

MADEIT CREDITS

  • Elena'sClient
  • Andrew ZiparroStrategy Director
  • Dariel BogotaMotion Graphics Designer
  • David CofranescoCreative Services Coordinator
  • David PinillaAssociate Creative Director
  • Facundo Dos SantosWeb Designer
  • Jake SwiatekFull Stack Developer
  • Jonhatan BolivarMotion Graphics Designer
  • Karen GuevaraPlanning Director
  • Michael MayTechnology Director
  • Octavio GuerreroArt Director
  • Sebastian CuevasAssociate Creative Director
  • Thomas MercurioDirector of Project Management
  • VMLY&R Commerce New YorkAdvertising Agency
  • * D&AD
  • * Debbi VandevenGlobal Chief Creative Officer
  • * Tomas LavagnoCreative Director
  • * VMLY&RAdvertising Agency
  • * Juan Jose PosadaExecutive Creative Director
  • * Adriano LombardiExecutive Creative Director
  • * Ines SologurenAccount Executive
  • * Manuel BordéGlobal Chief Creative Officer
  • * Lucas PimentaMotion Graphics Designer
  • * PEDRO MAYORGAExecutive Creative Director
  • * Philip NashCreative Services Coordinator
  • * Ivan MayesChief Technology Officer
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The Fan Heartbreak Ice Cream

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