ABOUT

Pipi is no ordinary drink, Pipi is the sea, Dalmatia and summer. And that's why with rebranding and communication we wanted to show that enjoying summer, sea and sun is what makes Pipi special today. The biggest challenge was to create new positioning and branding that would bring back the old ones while attracting new fans. The solution came from a unique summer mindset, moments of complete carefreeness, when you... don't give a Pipi (Boli te Pipi)! Along with the excellent results of the campaign, "Boli me Pipi" became the main phrase that best describes the philosophy of complete summer carefreeness.