ABOUT
Mexico is a country well known for its unique and delicious food, it preserves the ancestry of its origins in the richness of its flavor and scents. The mexican gastronomy is a cultural reference in the world, so much that in 2010 was declared cultural heritage of humanity by UNESCO. But Mexican food wouldn’t be what it is if it weren’t for the mother of all things, mother earth. ¿What story could the soil, that has seen it all since ancient times tell us? Victoria, the most popular beer in Mexico which has always been the perfect companion to taste every Mexican food, launched a film told by the perspective of mother earth, who presents us the story of the origin of every Mexican food that till today we find in our plates. To glorify this scenario even more, we found the perfect day to tell this story, it was first broadcasted on the day of the earth.
AWARDS
OneShow
MADEIT CREDITS
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AB INBEVClient
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Agustín ClaramuntDirector of Photography -

AlaskaDirector -

Alfredo SalmeronAccount Manager -

Arnold InclánLine Producer -

Cirilo BonazziVFX -

Fabio BarachoMarketing Vice President -

Javier MeloAssociate Creative Director -

Jessica FloresBrand Coordinator -

Lorena LedezmaDressing -

Marcelo voggelarEditor -

Martín RaygozaMarketing Director -

Mauricio ClavijoExecutive Producer -

Ogilvy MexicoAgency -

Oriental FilmsAgency -

Pedro AragónPostproduction -

Pilar TroconisAccount Director -

Rosa Elena ArizmendiHead of Planning -

Rosa Elena ArizmendiHead of Agency Production -

Rosella FragosoDirection Assistant -

Samantha HerreraBrand Manager -

Taisa MaloufSet Art Direction -

JESSICA APELLANIZChief Creative Officer -

Diego RodriguezCCO -

The One Show -

Itzel ElorzaPlanner
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