ABOUT

The brief was to make the 2016 Brit Awards a must see live event. For this, I wrote the tagline "Live TV That Lives On" and created an on air campaign consisting of iconic clips that have become part of pop culture nostalgia such as the Spice Girls. The accompanying digital campaign capitalised on Madonna's epic fall from the previous year, seeing our Brit Award, designed by Pam Hogg, tumble alongside the escalator revealing the line "amazing live TV is hard to pull off."