ABOUT

Working alongside Man vs Machine, I was part of the creative team responsible for creating the concept and ideology of the refreshed ITV2 brand.

From the briefing of "outrageous entertainment," the idea of excessive entertainment ( and tagline "and them some") was born.

Reflecting the way we consume content online, randomised idents were created so the channel feels constantly fresh and engaging. We also created new ways of promoting the channel with short, gif like burst "omos" rather than just the usual 30 second promos you see. The channel brand now feels far more like the cheekier, younger version of ITV main channel that it is supposed to be.