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New logo for ITV ScreenWorks.

It was nice to get a call recently from ITV Signpost asking for my help in designing a new logo for their upcoming ITV ScreenWorks training programme.

ITV ScreenWorks, funded by North East Mayoral Strategic Authority, is part of their ‘Create Talent’ programme aiming to close regional skills gaps and create a skilled, diverse, ready-to-go workforce in TV, film and video production.

The free, hands-on, industry-led, inclusive, screen skills training will reach more people across the North East than ever before, giving them pathways, mentoring and support in this vibrant creative sector.

The brief was fairly tight and also needed to adhere to ITV’s brand guidelines. The final logo features a viewfinder with hand drawn icons signifying ‘lights camera, action’.