ABOUT

ITV called on the nation's kids to get creative whilst staying at home during the Covid-19 crisis by designing the channel's idents, with a chance of being broadcast on air. We received over 6000 entries and produced over 200 idents by creating a projection in design that was then used to map the children's pictures on to a white ITV logo, crediting each child on screen for their images.

A heart warming campaign encouraging children across the country to use their time during national lockdown to pick up pens, pencils and paints to brighten up our channel idents.