ABOUT

The first range advert for itsu [grocery], located across the London Underground.

With over 60 products across 8 supermarket aisles, it's an incredible feat to see the entire range come together, highlighting that you can find itsu restaurant favourites in supermarkets nationwide.

Across 56 screens in high-traffic London locations, the world of itsu campaign was estimated to reach 2.2m people, that's 20.95% of London adults.

A huge congratulations to everyone involved, in particular the design Brand team Annie Butler, Grace State, Misha Metcalfe & Gabriella Abbott