ABOUT

Brief: Our old lifestyle photography lacked depth, was out-of-date & didn’t align to itsu’s tone of voice and character. We were in need of a big refresh to match up with our fun & playful brand.

Solution: Using delicious food, bright ‘on brand’ colours & elm wood from our restaurants, we produced own-able and beautiful shots that will stand out online and against competitors. Currently you can find these on our Amazon store, but will soon be spread across to supermarket online listings.

Art Directed by our in-house Graphic Designer Grace State
Photographed by Robert Streeter