Working with Set Creative for Vans, we delivered an immersive in-store experience to celebrate Checkerboard Day and their Oxford Street flagship opening.

Checkerboard Day is a Vans initiative to champion creative expression worldwide. To celebrate this we encouraged user-generated content in the spirit of self-expression through a series of playful infinity mirror installations.

Vans gave consumers the platform to share their creative work on digital displays throughout the store and on Oxford Street. Centre to the experience was the content curation hub where customers were invited to create GIF collages that paid homage to the Vans signature aesthetic, enabling the brand to engage with their fans in a collaborative environment.

We outputted content for Instagram Stories and Grid, giving users the flexibility to share to their preferred feed in moments. Of the 631 people who passed through the booth, all 631 pieces of content were shared with an open rate of 283%.


  • VANS, Set CreativeClient
Project featured: on 17th February 2020 Contributor:

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