ABOUT

Pioneering Hollow Face Illusion Experience at Twist, London

Revolutionary Concept

When Twist Museum on Oxford Street sought an unparalleled, illusion-inspired interactive experience for their visitors, we rose to the challenge. Our pioneering concept: a first-of-its-kind live photogrammetry installation, enabes guests to create their own mesmerizing 3D headshots that emulate the iconic Einstein Hollow Face Illusion instantly. This renowned optical illusion astounds viewers by making a concave face appear convex, delivering a spellbinding visual paradox that captivates and engages.

State-of-the-Art Technology

Our installation harnesses cutting-edge photogrammetry technology and complex software tools to render 3D avatars instantly. Using a network of strategically placed cameras and a sophisticated facial recognition algorithm, we ensure precise positioning for each shot. Our advanced 3D scanning software then renders the images in mere seconds, producing personalised, lifelike avatars that stunningly replicate the Hollow Face Illusion that are displayed on 3D Pepper's Ghost monitors for visitors to view and share. This seamless blend of technology and art creates an unforgettable, interactive experience that visitors are eager to share.

Striking Installation Design

Inspired by a retro-futuristic aesthetic, our booth design is both a standout museum exhibit and a discreet housing for our high-tech equipment. The unmanned, intuitive interface is meticulously crafted to provide clear, simple instructions, guiding guests effortlessly through the experience. This thoughtful design ensures maximum engagement and ease of use, allowing visitors of all ages to enjoy the illusion.

Results

The installation has not only delighted museum-goers but has also shattered all key performance indicators:

12,000 holograms generated monthly
6,000 emails collected each month
50% email opt-in rate

Our Role
Original Concept Development
Innovative Software Engineering
Cutting-Edge Technology Integration
Design, Fabrication, and Build

Our collaboration with Twist Museum showcases the perfect synergy of creativity and technology, producing an immersive experience that captivates visitors and drives exceptional engagement. This project stands as a testament to our commitment to innovation and excellence in creating unforgettable, interactive exhibits.