ABOUT

STREETS & RUNWAYS: A DIGITAL LOOKBOOK FOR THE INSTAGRAM GENERATION.

The Lookbook Rethought for Wavey Garms.
Our concept turned the traditional lookbook on its head – creating a format that was specific to Instagram.

Each ‘Look’ within Streets and Runways was brought together into multiple landscape canvases that were designed to be split up into various different formats and forms, and flexible enough to work across Stories, Feed and web.