ABOUT

We were approached by DKNY to create a global social moment to celebrate their 30th birthday live from New York Fashion Week.

We created a mirrored tunnel runway for guests to parade on, with a streaming video floor reflecting DKNY content into infinity. Our set design paid homage to the creative spirit of the brand’s birthplace while drawing inspiration from their #IAMDKNY 2019 Fall campaign.

Live capture and pre-shot content were spliced together in an instant with the use of Rendergraph and video shorts were ready to be shared on their VIP guests social channels in minutes. Outputs formatted for both Instagram grid and stories gave guests the flexibility to share to their preferred feed.

Content shared by guests using the #IAMDKNY hashtag amassed a 7.1 Million reach on Instagram and over 105K+ grid views.