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Ogilvy Social.Lab and Panenka Football Magazine present The Ball of God, a cinematic and touching video tribute to Diego Maradona, set in the place where it all started… a potrero. Which is not an official football pitch, but rather a typical vacant space in a humble part of Buenos Aires where Argentinian kids play rough and streetwise football. A potrero much like one where Maradona first picked up a ball and started playing himself. The video sees a young fan saying a personal goodbye to a legend. By offering him his very own football, worn and heavily used, now attached to a string of balloons – and sent up to the heavens. With the aim to reach Maradona, and make sure he can still play football, wherever he is now. As Maradona died in such a rush, it’s quite likely he forgot his ball. This filmic video tribute is made for leading football Magazine Panenka, known for reporting on life through the lens of football, to commemorate the indisputable icon of the game. Recognizing his impact not just on football, but on the zeitgeist of popular culture. The creative team at Amsterdam’s Ogilvy Social.Lab